New Sponsor Found for Snooker Competition

It was recently reported that the World Snooker Championship has found itself a new sponsor, just in time for the annual competition that takes place this Saturday, March 18^th. Replacing 888 Holdings, which quit its five year contract two years before it was due to run out, is Betfred, one of the United Kingdom’s leading online gaming groups. The competition will be renamed the Betfred World Snooker Championships and remain one of the most prestigious sporting events in the industry.

Sir Rodney Walker, chairman of World Snooker said: “We are extremely pleased to have entered into a long term partnership with Betfred.com, which is a fantastic company for our sport to be associated with and again they have demonstrated their support to the benefit of all fans. The fact we have been able to secure a four year agreement within the current economic climate is testament to the popularity of snooker in the UK and internationally. We look forward to working with Betfred.com to build and develop the sport further over the coming years.”

“It's always been an ambition of mine to sponsor a World Championship and this is a competition with so much history,” responded the founder and chairman of Betred, Fred Done. “When it comes to snooker, this is the pinnacle of the sport and I look forward to watching the world's greatest 32 players.”